Google Business Profile’s New QR Code Feature: How It Simplifies Customer Reviews

Customer reviews are the lifeblood of local businesses. They build trust, enhance credibility, and significantly impact your Google Business Profile (GBP) rankings. However, one of the biggest challenges businesses face is getting customers to leave reviews.

Let’s face it—customers often forget, get distracted, or find the review process too time-consuming. But Google has now made this effortless with its new QR code feature.

With just a quick scan, customers can instantly access the review page and leave their feedback—no more searching for your business manually, no more long URLs!

This latest feature allows businesses to generate a unique QR code that directs customers straight to the review page. No more long URLs or complicated instructions—just a quick scan, and customers can share their feedback in seconds. For businesses looking to optimize Google My Business (now Google Business Profile), this update is a game-changer.

In this blog, we’ll dive deep into how this feature works, why it matters, and how businesses can leverage it for maximum online visibility and local SEO benefits.

What is the Google Business Profile QR Code Feature?

Google’s QR code feature is a new addition that allows business owners to create a custom scannable code that takes customers directly to the review section of their business profile.

Here’s how it works:
 Google automatically generates a unique QR code for each business.
 Customers scan the code using their smartphone cameras.
 They are instantly redirected to the review submission page—no extra steps needed!

Instead of relying on customers to search for your business, find the right link, and go through multiple steps, this QR code eliminates friction, making the review process super simple and instant.

How Does the Google Business Profile QR Code Feature Work?

Google Business Profile (GBP) has always been a valuable tool for local businesses, allowing them to manage their online presence. The new QR code review feature simplifies the review process by:

1. Generating a Unique QR Code – Businesses can now access a scannable QR code from their GBP dashboard.
2. Quick Access to the Review Page – Customers simply scan the QR code with their smartphones and are instantly directed to leave a review.
3. No More Typing or Searching – Eliminates the hassle of searching for the business on Google or navigating complex URLs.

This feature is particularly useful for businesses that rely on walk-in customers, such as restaurants, salons, retail stores, and service providers.

Why This Feature is a Game-Changer for Businesses

1. Makes It Easier for Customers to Leave Reviews

Many customers intend to leave a review but get distracted or forget once they leave your business. By placing the QR code where they can scan it immediately, you eliminate this problem.

For example, a restaurant can display the QR code on receipts, tables, or menus so customers can leave a review while they wait for their check. A retail store can place it at the checkout counter so customers can scan and review right after purchasing.

2. Increases the Number of Reviews Quickly

The easier the process, the more reviews you’ll receive. Businesses that actively promote their QR codes will see a rapid increase in reviews, which helps improve their Google ranking and attract more customers.

3. Boosts Local SEO Rankings

Google considers review quantity and quality as ranking factors for local search. A business with frequent, high-quality reviews ranks higher than competitors with fewer or outdated reviews.

4. Builds Trust and Social Proof

According to research:
92% of consumers read reviews before making a purchase decision.
84% of people trust online reviews as much as personal recommendations.

By making reviews quick and easy, the QR code encourages more real-time customer feedback, strengthening your brand’s credibility and trustworthiness.

5. Provides a Competitive Edge

Many businesses are not yet using this feature. If you implement it early, you’ll stand out from competitors and make it easier for customers to choose your business over others.

Step-by-Step Guide: How to Generate & Use Your QR Code

Step 1: Access Your Google Business Profile

Visit Google Business Profile Manager at https://www.google.com/business/
Log in using your Google account linked to your business.

If you manage multiple locations, select the correct business profile.

Step 2: Generate Your Unique QR Code

Once inside your Google Business Profile dashboard, click on the “Home” tab.
Scroll down until you see the section labeled “Get More Reviews”.
Click the “Download QR Code” button.
Google will automatically generate a unique QR code that links directly to your review page.
Save the QR code to your device and get ready to use it!

Step 3: Promote It on Digital Platforms

Make sure your QR code is visible online as well:
Add it to your website (on the “Reviews” page).
Post it on your social media pages (Facebook, Instagram, LinkedIn).
Include it in your email newsletters and customer follow-ups.

The more places you display your QR code, the more likely customers are to leave a review.

Step 4: Monitor Reviews & Engage with Customers

Once customers start leaving reviews, it’s crucial to actively engage with them:
Reply to every review – This shows customers you value their feedback.
Use SEO-friendly keywords in responses (e.g., “Thank you for visiting our New York café!”).
Encourage customers to mention specific services (e.g., “Glad you enjoyed our organic coffee and gluten-free pastries!”).

Google favors businesses that regularly engage with reviews, improving your visibility in search results.

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Conclusion: Take Advantage of Google’s New QR Code Feature Today

With Google Business Profile’s new QR code feature, getting customer reviews has never been easier. This simple yet powerful tool enhances user engagement, boosts local SEO, and strengthens brand credibility.

Whether you’re a small business or a growing brand, implementing this feature can help you stay ahead in local search rankings. Don’t miss out—start using your GBP QR code today!

For expert advice on optimizing your Google Business Profile and local SEO strategies, connect with SEO Expert Shiwali Ratan Mishra for tailored guidance.