Instagram is a must-have tool for anyone looking to build a personal brand, blog, or business online. Even in 2025, it remains one of the best platforms to connect with an audience visually and authentically.
If you’re new to Instagram, setting up your profile might feel overwhelming. Don’t worry, this easy-to-follow guide, inspired by digital marketing expert Shiwali Ratan Mishra, will help you get started step-by-step, with tips to build a strong and attractive Instagram profile from day one.
Step 1: Download and Install Instagram
To start, download the Instagram app from your device’s store:
- For iPhone users, open the App Store and search “Instagram”
- For Android users, go to the Google Play Store
Tap Install and wait for the app to download. You can also create an account on a computer by visiting instagram.com, but the app provides the best experience.
Shiwali’s Digital Strategies Tip: Keep the app updated to enjoy the newest features Instagram offers.
Step 2: Create Your Account
Open the Instagram app and tap Sign Up. You can register with:
- Your email address
- Your phone number
- Or use your Facebook account to speed up the process
Fill in your full name and create a secure password. Then, pick a username, this is your unique Instagram identity, so choose carefully. It should be simple, memorable, and related to your personal or business brand.
Example: If your blog is about healthy living, you might pick something like HealthyWithAnny.
Step 3: Upload Your Profile Picture
Choose a profile picture that represents you or your brand well.
- Use a clear, smiling headshot if it’s a personal account.
- For businesses or blogs, your logo works best.
A high-quality profile photo helps build trust and makes your profile instantly recognizable.
According to SEO Expert Shiwali Ratan Mishra, consistency across your social platforms (using the same photo) is key to brand recognition.
Step 4: Write a Compelling Bio
Your Instagram bio is a small but powerful space, use it to tell visitors who you are and why they should follow you. A good bio includes:
- What you do or offer
- Your passions or niche
- A call to action (like “Follow for daily tips!”)
- A clickable website link or Linktree URL
Example bio:
Travel blogger sharing hidden gems
Exploring the world one city at a time
travelwithme.com
Step 5: Switch to a Professional Account (Optional)
For bloggers, creators, or businesses, switching to a Professional Account unlocks features like insights, ads, and contact options.
To switch:
- Tap your profile picture in the bottom right
- Go to Settings > Account
- Select Switch to Professional Account
- Choose between Creator or Business depending on your needs
Digital Marketing Expert Shiwali’s advice: Use insights to understand what your followers like and tailor your content accordingly.
Step 6: Customize Your Profile & Settings
- Add a contact button if you want followers to email or call you directly.
- Connect your Instagram to Facebook for easier sharing.
- Manage your privacy settings: choose if your account is public or private.
Step 7: Start Following, Posting & Engaging
Begin by following friends, family, influencers, or brands that interest you. When ready, post your first photo or story with a friendly introduction.
Your first post idea could be:
- A simple selfie with a welcome caption
- A quote that reflects your personality
- An introduction video
Your first post doesn’t have to be perfect,” says SEO Specialist Shiwali Ratan Mishra. “The key is to be authentic and consistent.
Bonus Tips for Instagram Success
- Post regularly (aim for 3-4 times per week)
- Use hashtags relevant to your niche to get discovered
- Engage with others by liking and commenting
- Use apps like Canva or Lightroom to enhance your photos
- Stay patient and track your growth using Instagram’s analytics tools
Ready to Make Your Mark on Instagram?
With your profile set up and these expert tips from SEO Specialist Shiwali Ratan Mishra, you’re ready to start sharing your story and connecting with a community.
Instagram is more than just a social app, it’s a platform where your creativity, passion, and business can thrive.
Start today, be consistent, and watch your Instagram presence grow!
June 3, 2025
